A logo is the graphic design or symbol that represents a business, company or organization. If the logo is famous enough, such as the jaguar tiger, you may even see a logo used without the name of the business or company. Normally, most logos have a typographic part that more clearly spells out the name of the organization.
A company's logo is its shorthand, a visual cue that tells a story of the brand's culture, behavior, and values. (Matthews Hale)
Importance and Need of Logo Design
Logo design is basically intended to be the "face" of a company. Having a skilled looking, well-designed logo builds belief. Potential customers are more likely to do business with you if your company has a well-designed logo. If your logo looks like it was designed in Microsoft Word, people will question how well you are able to deliver your hub business products or services. For most of the people the logos of well known companies and firms immediately connect their minds to the business, without the need to see its name. Think of the Nike with a Swoosh, or the apple with a bite taken out of it representing a certain computer company. This type of instant recognition is the Holy Grail for a business.
To make my meal in a box taste better, I decided to tweak the logo, rather than the ingredients. (Jarod Kintz)
What Should a Logo Design Contain?
Make the text part of your logo clear and readable. As many small businesses imagine their brand is going to be the next Pepsi or McDonalds, in reality when you're starting out with your logo, one of the most important characteristics is that the text of your company name is understandable and easy to read at a distance, as it may appear on vehicle, building, posters or any other place where the logo is seen at a distance.
Use it constantly
Whenever huge global brands get a logo designed they often prepare large brand standards documents, dozens of pages deep. These documents cover different major points like:
- Supervision on the different variations of the logo and where they should and shouldn't be used.
- Assistance on amending the logo and what shouldn't be done to the logo.
- What should and shouldn't come into view nearby the logo.
- How the logo should appear in all sorts of different set ups.
It is very well said that logo design is not just what it looks like and feels like. Logo design is how it works.